Dr Ethan Kellum

CASE STUDY

DR. ETHAN KELLUM

Since partnering with HighKey, Dr. Ethan Kellum’s social media presence has experienced explosive growth across every major platform. In under eight months, his Instagram grew from 4.8K to 71.8K followers, TikTok skyrocketed from just 353 to 56.3K followers, and YouTube grew from zero to more than 137K subscribers. His YouTube content alone has generated over 65 million views, contributing to more than 100 million total views across all platforms, transforming his digital presence and reaching millions at scale.

Services Provided: Social Media Management

Instagram

4,800 → 71,800 followers

TikTok

353 → 56,300 followers

YouTube

0 → 137,000+ subscribers

100M+

views across all platforms

65M+

YouTube views alone

Client background

Dr. Kellum came to HighKey with a relatively small existing social media presence and significant opportunity for growth. Since partnering with HighKey, his platforms have rapidly scaled into a high-performing digital presence, generating more than 100 million combined views and reaching millions of people across Instagram, TikTok, and YouTube. “

Platform-by-platform growth

Instagram grew from 4,800 to 71,800 followers, while TikTok scaled from just 353 to 56,300 followers. YouTube experienced exceptional growth, going from zero to 137,000+ subscribers and generating more than 65 million views, establishing a powerful, highly engaged presence across all three platforms. “