CASE STUDY
DR. LEO LAPUERTA
DR. LEO LAPUERTA
We took over management in mid-April 2026. Almost every video posted before that date had some form of TikTok restriction or ban, and we’ve successfully begun reversing those restrictions. Despite ongoing TikTok limitations, we generated 24K views, with growing success on Instagram and Facebook as well. Celebrity and prop-focused content performs best for this client.
Services Provided: Social Media Management
Successfully began
clearing TikTok restrictions/bans inherited
from prior management
Growing traction
on Instagram and Facebook
Top content formats
celebrity breakdowns and prop-focused videos
Client background
Dr. Leo LaPuerta came to HighKey with an opportunity to rebuild his social media presence and overcome existing TikTok restrictions. HighKey has helped improve his platform performance through engaging celebrity breakdowns and prop-focused content, while expanding his reach across social media.
Platform-by-platform growth
Despite ongoing TikTok limitations, Dr. LaPuerta’s content generated 24K views, with additional traction growing across Instagram and Facebook. His strongest content includes celebrity breakdowns and prop-focused videos, with top Instagram videos reaching 86K and 44K views.
